WECOE has been selected by the World Intellectual Property Organization (WIPO) and EQUIPO as one of Europe’s most promising fashion brands, chosen to participate in the EUIPO-WIPO IP Management Clinic 2025 for Fashion. This five-month programme supports emerging and growing fashion companies in developing strong intellectual property strategies and building sustainable business models with global potential.
This recognition is a significant milestone for WECOE and a powerful endorsement of our vision. Since our founding, we have worked to redefine modern luxury through design integrity, craftsmanship, and sustainability. Being recognised by WIPO places WECOE among a select group of European brands shaping the future of fashion with both creative innovation and strategic excellence.
The programme, organised by WIPO’s IP for Business Division in collaboration with the European Union Intellectual Property Office (EUIPO), is supported by key partners including the European Fashion Alliance (EFA), the European Apparel and Textile Confederation (EURATEX), and the Circular Fashion Federation. Participants are selected from across Europe for their potential to lead the industry toward a more responsible, circular, and forward-thinking future.
Over five months, WECOE will take part in one-to-one mentoring sessions with international experts in fashion and intellectual property, along with specialised workshops on brand protection, licensing, circular design strategies, and sustainable innovation.
For WECOE, this selection is far more than an accolade. It is a clear recognition that our brand combines creative excellence with strategic foresight. It demonstrates that WECOE’s approach, designing handbags that are timeless, practical, and consciously crafted, is not only relevant but vital to the evolution of modern luxury. Our commitment to responsible production, modular design principles, and limited-edition craftsmanship aligns directly with WIPO’s emphasis on sustainable innovation and circular economies.
This achievement affirms that WECOE is not only creating products of enduring quality but also building a brand prepared for lasting global impact. It validates years of research, development, and intentional design, showing that the principles guiding our work resonate within an international community of innovators and policymakers.
We are deeply grateful to WIPO, EQUIPO, and their partners for recognising the importance of intellectual property as a tool for creative growth and sustainable progress. Their support enables brands like WECOE to strengthen their foundations, protect their ideas, and continue shaping a more responsible and inspired fashion industry.
For us, this recognition is both an honour and an invitation to continue designing with purpose and vision. It confirms that WECOE is not only part of the conversation about the future of fashion but helping to lead it.