Modern Luxury Redefined: Sustainable Handbags

Breaking the Cycle of Waste in Fashion

The fashion industry has a waste problem. At WECOE, we’re designing to help change that.

Our approach influences every decision we make, from the materials we choose to how each product is crafted. It all comes down to one core principle:

Less waste. More intention.

This is the heart of circular design, and it’s reshaping how fashion is made, worn, and returned to the earth.

What Is Circular Design in Fashion?

Circular design is the opposite of fast fashion.

Rather than creating items meant to be worn briefly and discarded, circular fashion focuses on:

• Longevity: Timeless designs that are built to last
• Low-waste production: Patterns that make the most of every material
• Sustainable end-of-life: Products made with recyclable, biodegradable, or reusable materials

It’s not about buzzwords. It’s about rethinking the entire system, from first sketch to final stitch.

How We Apply Circular Design to Leather Goods

Our bags are intentionally designed and made in small batches. This helps reduce waste, avoid overproduction, and use resources responsibly.

Materials That Matter

Leather
We optimise every hide by maximising yield. In future collections, we plan to introduce deadstock leather, repurposed material that would otherwise go to waste.

Lining and Dustbags
We use 100% cotton, not blends. Pure materials are easier to recycle and decompose naturally at the end of their life.

Why Cotton?

Cotton does have an environmental cost. It requires water and is often grown using pesticides. But here’s why we chose it for our linings:

• It’s biodegradable and won’t shed microplastics
• It can be recycled or composted more easily
• It aligns with our no-blends policy, making disassembly and reuse simpler

We’re aware of the tradeoffs, and we’re constantly looking for better alternatives that meet our sustainability goals.

Designed for the Full Lifecycle

We ask one key question during design:

What happens to this bag five years from now?

That question helps us prioritise:

• Durability: Long-lasting construction and materials
• Repairability: Modular parts and timeless styles
• Recyclability: Clean, single-fiber fabrics and fewer mixed materials

Why Circular Design Means Real Sustainability

The fashion industry generates over 90 million tons of textile waste each year. Most of it ends up in landfills or incinerators.

Circular fashion addresses this issue by:

• Designing products that last longer
• Choosing materials that can be reused or broken down
• Producing only what’s needed, in smaller batches

Our Commitment

We’re building a brand that reflects your values and respects the planet’s limits.

Whether this is your first step into sustainable fashion or you’ve been on this path for years, we believe you deserve transparency about how things are made.

We’re new, still learning, and far from perfect. But here’s what we’re committed to:

• Thoughtful design
• Responsible materials
• Low-waste production
• Being honest about our materials and processes
• Learning and improving as we grow
• Choosing progress over perfection

Every small-batch piece we create reflects this commitment, through responsible materials, intentional design, and a clear goal to reduce waste and rethink fashion’s future.

Let’s Keep the Conversation Going

Sustainability is always evolving, and so are we. We’re committed to learning, improving, and designing better, one step at a time.

Have insights, feedback, or questions about circular design?
Say hi - we’d love to hear from you.